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Edmonton SEO Company - Tips On Understanding
And Influencing Your Business’s Online Reputation
There is no question that the Internet has changed the business world. These days people are using the Internet for everything, and are frequently using it to learn more about local businesses and find out which one is right for them.
While this activity may seem benign enough on its own, these same people are writing and reviewing the local businesses that they encounter, and there could be a way in which your business is being significantly influenced by this customer feedback. If you don’t manage the phenomenon properly it could damage your company and your company’s brand. I’m talking about your company’s online reputation, which has become a very important issue in the past few years.
What Constitutes An Online Reputation?
These days there are countless sites where a client of your business can first post your company to a directory, and then go about reviewing it and invite others to offer reviews as well. In some cases, your business may be listed in one of these directories (such as Yelp, and Google Places) without you knowing it. These review sites have become a considerable resource for everyday people looking to get more information on local companies, but not everything they find there is going to be accurate, because the majority of the information is user-generated and user-managed.
Why Is This So Important?
Let’s say your company has been posted to Yelp.ca without your knowledge of it. The person who posted it only wanted to generate some awareness that your business was in the area, but they may have gotten some important details wrong, such as a digit of your phone number or your address. Then let’s say someone came to your shop in a bad mood, left in a bad mood and posted a negative review with no real fault on the part of your business.
Already your business’s online reputation has become compromised. Even if your business listing has no reviews, if your competition has fifteen positive reviews, with detailed anecdotes of the service that they received, the customer is probably going to choose their business.
How To Take Back Control
Luckily you don’t have to stand idly by and watch this process unfold. You can take proactive steps to manage and change your online reputation so that whenever someone encounters your business online, they’re seeing you with your best foot forward. This is a process that requires a certain amount of skill and attention, but that’s where we come in.
We can help you meticulously manage your online image, ensuring that whenever someone encounters your business listing in a public directory they’re getting complete information and accurate customer representations of the work that you do. Working with your company’s online reputation is just a smart extension of getting your site to the top of Google, and using search engine optimization techniques to make your business more visible.
If you’re looking for an Edmonton SEO company but are concerned about finding the right one for you, don’t be. We are an excellent Edmonton SEO company that can help your business revolutionize its online reputation, and become easily visible to all of your potential clientele. Contact us now for more information on all of the products and plans that we offer
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